This collection is clearly inspired from the traditional folkwear of eastern Europe, yet the clean silhouettes read more 'Hollywood Classic' than 'Traditional Costume'. With clean silhouette lines borrowed from the 40s, 70s, and 90s... the mark of vintage Hollywood films is equally clear. Traditional motifs exude a hand made aesthetic... as if they had indeed been made by hand in a small village with painstaking attention to Detail. These vibrantly colored pieces are fun, chic, original, and a surefire conversation starter... that you'll be likely to keep forever.
“Redefine Femininity” explores the relationship between the body and the shapes of clothing in order to give a new meaning of sexuality and femininity by creating new modern forms of clothing. Women in tight-fitted and hourglass shape are always represented to be sexy and feminine. To break the boundary, the silhouette of this collection is either outrageous or flat rectangular shape pattern without any darts and seams. Not just being sexually attractive, do women still show her own traits and personalities through the modern and unusual shapes of clothing.
The "Code Prototype" is a modular jacket. We deconstruct the jacket into three main parts: Collar, Sleeve and Body. Users can recombine the jacket form and functions by different parts, just like gears. Modular constructions are easier to fix or just changes the damages part. The users don't have to dump the whole jacket just because of small damage. We also hope this semi-customized design can make deeper connections between the products and human. Not just follow the “Fast Fashion”. We want to make fashion design more environmentally friendly and allow people to cherish their outfits.
In this mini collection Mor researched the 20th century Art Deco style and created garments that are characteristics as objects and buildings with the spirit of Art Deco. It looks like a group of wearable 3d shapes, capturing the essence of Art Deco with both geometric and stream lines, through a unique point of view on fashion.
These garments are part of the collection Bittersweet which is a fusion of Prison and Barbie. The combination of the ruffles and tube alike cages, iron constructions as well as the combination of jet black and pale pink symbolizes the contrast of bitter and sweet in a dramatic way. Raising awareness to break free from mental constriction and limits made by ourselves. There are so many prisons, so many invisible, because they only exist in people's minds !
Sleepwear reinvented by Dagsmejan. Through functionally optimized sleepwear, we stay in the ideal climatic zone longer during the night, improving our sleep quality and duration. Using a high tech natural fibre and integrated functional zones Dagsmejan sleepwear is scientifically proven to boost sleep comfort. This type of integrated functional zones is known from sportswear but has never before been used in fine-knitting of natural fibres.